Communications Timeline


Download a Comprehensive Communication Guide to Prepare for Raise the Region!



Major Milestones

The Raise the Region Team will:

  • Encourage nonprofits to sign up for Raise the Region
  • Network with and recruit local community nonprofit leaders to expand and amplify Raise the Region’s message to nonprofits, donors, and other general supporters

You should:

  • Sign up for Raise the Region and customize your profile
  • Assemble your Raise the Region team and involve them in planning how your Raise the Region campaign will complement your annual fundraising strategy
  • Attend a webinar to learn about Raise the Region, how to promote your Raise the Region campaign, and how to recruit and utilize peer-to-peer fundraisers
  • Discover all the resources available for you to use in your nonprofit toolkit (email marketing, social media posts, graphics, planning guide, and more!)

The Raise the Region Team will:

  • Work with local newspapers, radio stations, and other media outlets to continue spreading the word to a wider audience about Raise the Region
  • Continue offering trainings to nonprofits participating in Raise the Region, and those interested in the opportunity, on giving day best practices.
  • Develop content for nonprofit’s participating in Raise the Region to use, and for use on #RaisetheRegion social media pages, Facebook and Twitter.

You should:

  • Craft your campaign story. How are you celebrating Raise the Region? How will you use the funds raised during Raise the Region? Why should donors give to you on Raise the Region? Watch our Storytelling Training Video to learn more!
  • Recruit fundraising champions for your campaign. You can use your Board, volunteers, or staff!
  • Let your volunteers know you’re participating in Raise the Region and you need their help in extra special ways! Give them meaningful assignments to fully engage them.
  • Develop your messaging plan for the next 2 months to ensure your donors know you are participating in Raise the Region on March 13th at 6pm - March 14th at 11:59pm. Download the email and social media timelines in the Nonprofit Toolkit to get a head start!


The Raise the Region Team will:

  • Provide more resources to local community nonprofit leaders to expand and amplify Raise the Region’s message to nonprofits, donors, and other general supporters
  • Continue promoting Raise the Region to nonprofits across the region

You should:

  • Send out a save the date email and social media post to all of your supporters! Download the Raise the Region “Save the Date” graphic from the Nonprofit Toolkit to make sure your messages stand out!
  • Host a fundraising champion kick-off party to teach your fundraising champions best practices on fundraising!

The Raise the Region Team will:

  • Heavily promote Raise the Region to all media outlets across the region
  • Finalize partnerships with local businesses to benefit every nonprofit participating in Raise the Region

You should:

  • Post on social media regularly about Raise the Region, using the hashtag #RaisetheRegion
  • Email your supporters with additional details about Raise the Region. How do they give? Why should they give? When should they give?
  • Ensure your campaign story and messaging are ready to go. Make a test donation to make sure you understand the process.


The Raise the Region Team will:

  • Heavily promote Raise the Region to all media outlets across the region
  • Provide 24-hour support to all nonprofits and their supporters

You should:

  • Post on social media regularly about Raise the Region, using the hashtag #RaisetheRegion
  • Email your supporters with updates and how they can help your Raise the Region campaign
  • Thank your supporters in real-time on social media, in emails, or give them a call!
  • Celebrate!

The Raise the Region Team will:

  • Share statistics from Raise the Region, including nonprofit success stories, and describe the powerful change that will happen as a result of the generous donations to local nonprofits.

You should:

  • Share the results from your Raise the Region participation and what those results mean.
  • Thank your donors and let them know exactly what their donations mean for your program.
  • Send handwritten notes to your fundraising champions and your Board for their assistance.
  • Send periodic updates on how the donations you received are being used. Keep your donors engaged by letting them know how their money is benefiting your organization and your cause.
  • Engage with your donors on GiveGab after Raise the Region by posting volunteer opportunities, fundraising, and hosting events!